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Pull the Rug from Under Trademark Sitters

May 07, 2019 4:02 PM

Trademark sitting is the act of registering a trademark belonging to someone else for the purpose of selling it to the holder if and when they decide to enter the country where the sitter registers it.
 
Let’s say you’ve trademarked your product in the EU via your country of residence—Ireland. You’re selling your product on Alibaba. A sitter in China sees your product and finds your trademark is not registered in China. So, they register it, not for you but for them.
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