Irish Tweed Brand Love Mo Chuisle Hitting New Hights in 2019
Love Mo Chuisle an Irish tweed clothing and accessory brand founded by Anna Dobson in November 2017 has hit new heights following Showcase 2019. The tweed brand uses Donegal tweed and all pieces are made in her studio in Co. Wicklow.
The brand began offering a small range of girl’s capes, dresses, and accessories along with boy’s waistcoats and matching bow-ties. The range quickly increased to offer a selection of Ladies and Men’s tweed pieces and a larger selection in the kids' range.
Re-locating from Donegal back to her roots in Avoca, Co. Wicklow Anna acknowledges the fantastic women in business and networks that have been amazing support and guidance through her first year in business. Also becoming a guaranteed Irish member in 2019 has been very positive.
Anna a mum of three boys started the business with a long-standing love for tweed, craft, and Irish products. Another major influence is her children. With a degree in Fashion and Textiles Anna explains; “In Ireland, most job prospects in Fashion and Design are based in Dublin which meant commuting to and from work, this was eating into mornings and evenings and meant I was missing out with my boys. So starting the business made sense.”
She joined Network Ireland Wicklow in February 2018. Anna Says “Having support from other businesswomen from many different professional backgrounds and gaining from their knowledge has been very positive to the growth of the business. Network Ireland has been amazing; from advice offered; to the educational evenings which could be on any subject varying from social media platforms, accountancy, self-esteem and confidence building. One of the very positive aspects of the group for me has been the socializing aspect of the network and the inspirational women that come and give so much to the group.”
In June 2018 Anna won the Business Woman of the Year in the Arts category for the Network Ireland Wicklow branch.
Networking is a huge part of getting any business off the ground. Anna was selected in October 2018 as a participant on Acorns 4 a programme for early-stage women entrepreneurs living in rural Ireland.
Its initiative is funded by the Department of Agriculture, Food and the Marine through the Rural Innovation and Development Fund. Anna illuminates the positive effects and confidence in becoming part of this Women In Business programme.
“Meeting a room full of amazing and innovating women entrepreneurs was an unbelievable experience and encouragement to keep pursuing my goals. Along the journey, I’ve made amazing friends and the programme has given structure and invaluable focus on my business targets and has stimulated me to move outside my comfort zone. Becoming part of women in Business networking groups has given me great confidence in myself and makes me proud to be a strong, independent and forward-thinking woman.”
Moving from networking to business support Anna tells us how Web Port Global, a cloud-based B2B platform has been incredible backing around sales and contact leads. Anna Explains; “WebPort Global has been a great support and is of great assistance with sourcing suppliers and sales. They have a fantastic online platform with connections to other business 2 business contacts, which I used to source my packaging and printing companies. I found amazing support from staff at the Dublin and Boston Web Port Global offices; who on many occasions were at the other end of the phone giving advice and guiding me in the right direction. During the first 6 months of business, I had monthly reports listing sales leads compiled for direct contact for business which helped me gain some of the current stockists.”
Another amazing support Anna recognises and is involved with is The Local Enterprise Offices; which offers information, mentoring, support and grant aid working with a start-up business. The Local Enterprise Wicklow selected Love Mo Chuisle to attend Showcase 2019 on the Balcony along with many other new Irish businesses.
Showcase was a great success opening doors for Love Mo Chuisle into an international market. Anna says “The Local Enterprise Wicklow" has been a solid support from day one of the business. They have definitely contributed to the success of Love Mo Chuisle and driven sales for me both locally and internationally.I was assigned a mentor Lisa Cunningham; a fantastically talented lady who is a definite role model for women in business. Lisa is the director of Vogue Business Development; a business operating over thirty years, creating, managing and implementing sales, marketing and help drive new businesses. I am ever grateful to this lady for giving me the boost and confidence to keep going forward and not give up”
Love Mo Chusile tweed range is available in many retail shops throughout Ireland including; The design Loft in Powerscourt estate, Weavers of Ireland, The Aron Sweater market, Kilkenny Design, Shannon Airport, Kenny’s in Lahinch, Quills of Killarney, Fishers of Newtownmountkennedy, The Irish Craft Shop, Granny’s Bottom Drawer. Following Showcase 2019 the brand over the following few months will stock internationally in the U.S, Canada, Italy, Belgium, Germany, France, Scotland, and Northern Ireland.
Also available for direct sales at https://www.lovemochuisle.com
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